Most conversations about cancer research start with the disease. This one starts with the business problem.
Doug describes the decision made in 2019, accelerated by a pandemic, to build something genuinely different. A curated business network in which procurement activity, not just philanthropy, funds cancer research.
In episode 13 of the Talking Business Podcast, hosted by Leon Getler, Pancare Foundation's CEO Doug Hawkins explains how they built a commercial program called Par 5 Business that creates value for businesses while directing a share of that revenue into upper GI cancer research.
The result is a model that scales with business activity rather than annual giving cycles, and one that other organisations in the sector are beginning to pay close attention to.
Listen to the full Talking Business Podcast episode below